ID: 232681
The network is your customer: five strategies 9780300165876
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ISBN: 9780300165876
\"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.\"-Jeff Jarvis, author of What Would Google Do \"This is the stuff that every business and nonprofit needs to embrace if they\'re going to succeed in a changing world.\"-Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks.Rogers offers five strategies that any business can use to create new value: * ACCESS-be faster, be easier, be everywhere, be always on * ENGAGE-become a source of valued content * CUSTOMIZE-make your offering adaptable to your customer\'s needs * CONNECT-become a part of your custom
Dit artikel bestel je voordelig 2e hands op studystore.nlIn goede staat, snel in huis én gratis thuisbezorgd. Toelichting:De prijs in deze advertentie is gebaseerd op onze laagste 2e hands prijs (OP=OP).Zodra een 2e hands boek op is, kan het voorkomen dat je op Studystore het boek alleen nog nieuw kunt bestellen.
\"An incredibly useful and valuable guidebook to the new consumer economy. Buy it. Learn from it. Succeed with it.\"-Jeff Jarvis, author of What Would Google Do \"This is the stuff that every business and nonprofit needs to embrace if they\'re going to succeed in a changing world.\"-Vivian Schiller, CEO of NPR With clear analysis and practical frameworks, this book provides a strategic guide that any business or nonprofit can use to succeed in the digital age. Marketing expert David Rogers examines how digital technologies-from smartphones to social networks-connect us in frameworks that transform our relationships to business and each other. To thrive today, organizations need new strategies-strategies designed for customer networks.Rogers offers five strategies that any business can use to create new value: * ACCESS-be faster, be easier, be everywhere, be always on * ENGAGE-become a source of valued content * CUSTOMIZE-make your offering adaptable to your customer\'s needs * CONNECT-become a part of your custom
Dit artikel bestel je voordelig 2e hands op studystore.nlIn goede staat, snel in huis én gratis thuisbezorgd. Toelichting:De prijs in deze advertentie is gebaseerd op onze laagste 2e hands prijs (OP=OP).Zodra een 2e hands boek op is, kan het voorkomen dat je op Studystore het boek alleen nog nieuw kunt bestellen.